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The Value of Segmentation: Market Research Among Private Maternity Providers in India

Private maternity providers are a diverse group, particularly in India. To better understand and define private maternity providers, GfK conducted market segmentation research on behalf of Merck for Mothers in three high-need states: Uttar Pradesh, Jharkhand, and Rajasthan.

The white paper provides background on the methodology used to create the four segments of private maternity providers, and also explains each segment's characteristics and introduces a typing tool that practitioners can use to classify private maternity providers into these four segments.

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